Roc Nation and Desiree Perez Face New Business Challenge

The team at Roc Nation has been riding a high for quite some time. As Jay Z continues to cement himself and his legacy as one of the most important figures in hip hop, the world watches on waiting to try and get a bite of what he is doing. Jay Z and the team at Roc Nation are coming to the end of their epic 360 Deal with Live Nation. The 360 Deal was a 10 year contract worth upwards of $150 million total. The deal allowed Roc Nation and their roster to bloom and evolve with the music climate. Now that evolution might send Roc Nation to a new home.  Check

Jay Z and Desiree Perez, the two business figureheads at Roc Nation, have already begun exploratory talks with other companies ahead of their 2018 contractual release. Perez and Jay were seen eating lunch with Sir Lucian Grainge, the CEO at Universal Music Group. Universal Music Group has already worked with Jay Z in some capacity, but an expanded relationship looks like it may be advantageous to both groups. Desiree Perez has been a close business associate to Jay Z and Roc Nation for years and her inclusion in this meeting means that things are probably pretty serious between the two parties. Related article on

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Still, don’t rule out Live Nation making a run to keep Jay Z and the Roc Nation team on hand. However, if Roc Nation stays put with Live Nation it will come at a change. Live Nation has reportedly gotten out of the recorded music game entirely and now their focus is on live music and live performances. Live Nation would have a heck of a roster to work with for live shows if they re-sign with Roc Nation including: Shakira, Jay Z, Meek Mill, Fat Joe and more. For related article, head over to

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A Look At How Roc Nation’s Recorded-Music Business Is Changing

Back in 2008, Jay Z signed a $150 million contract with Live Nation. The contract included both his live concerts as well as his recorded-music business at his company, Roc Nation. As this contract comes to a close he is in discussions with other leaders in the music industry about their taking a stake in Roc Nation’s recorded-music business as Live Nation has decided that they will now only focus on live music. The site offers more related article.

Jay Z has brought a wealth of talent into the Roc Nation fold. Among the artist that are part of Roc Nation there are names such as Rihanna, Meek Mill, Jay, Shakira, and Fat Joe. Live Nation is highly interested in continuing to work with Roc Nation on these artists tours into the far future.

Jay Z, along with Desiree Perez who serves as his top Roc Nation executive, recently met with Sir Lucian Grainge. Grainge is the chief executive officer and chairman of Universal Music Group. This has fueled speculation that Universal Music Group is very interested in Roc Nation’s recorded-music business.  More to read on

Desiree Perez has a long-standing business relationship with Jay Z. They have known each other for more than 20 years and have worked together on a variety of projects in the music industry. She is the chief executive officer of Roc Nation and is based in New York City. To check updates and blogs from Desiree, visit her on

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The two things that Desiree Perez is well known for in the music industry is for being a tough negotiator and someone who is fantastic at crunching numbers. She is involved in every aspect of running Roc Nation including labeling, publishing, and management. Among her many other activities, she was the producer for Beyonce and Jay Z’s “On the Run” tour in 2014. She has also played a featured role herself as she played her own part in the 2013 movie, “Change: The LifeParticle Effect”. Check this on

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Desiree Perez and her part in Roc Nation

Desiree Perez, also known as Des Perez is the Chief Operating Officer at Roc Nation. For approximately 20 years, she has been a close associate to Jay Z. Des Perez has an impressive track record in managing the SC Enterprises. When it comes to crunching numbers, she has proved herself and is known as a tough negotiator. With a unique history, Des Perez was involved in negotiating the Rihanna Samsung deal and the Beyonce Formation stadium. Perez is a member of the collective team that is mandated to run the operations at Roc Nation. She is involved in publishing, labeling operations and management.  More to read on

On an article published by, the landmark deal of $150 million by Jay Z with Live Nation is coming to a close. Jay Z, who is a rap mogul, is welcoming other bigwigs in the music industry to take a stake in Roc Nation. In 2008, Jay Z signed a grand deal with Live Nation worth $150 million for a span of ten years. The deal will be ending next year and it is said that it could cause a “buy-sell”. This means that either the two partners of the deal could possibly sell their stake at the Roc Nation to the other or even outrightly buy the company. Additional article on

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Undisclosed sources however state that Live Nation has plans to continue its epic touring deal with the rap mogul although it hopes to leave out the recorded music side. According to Live Nation, it hopes to continue the good relationship it has with the author. A music insider has states that the 360 deal of Jay Z and Live Nation will not be extended. Live Nation has stated that it is not involved any more in the business of buying music that has been recorded. Some of the artists signed at Roc Nation include Shakira, Jay Z, Rihanna, Fat Joe and Meek Mill among others. Check for more reading. Together with Des Perez, Jay Z met with the CEO and Chairman of Universal Music Group at Santa Monica, California. This has sparked speculations about Universal Music Group buying a stake at Roc Nation. This new move could possibly give more resources to Jay Z in developing new artists. More news on

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