Desiree Perez: The Executive Behind the Success of Roc Nation and Tidal

Desiree Perez is a business executive, entrepreneur, and an influential manager in the entertainment industry. Perez is married to Juan Perez, an executive who manages Roc Nation sports. Perez has ties to Jay-Z, a famous hip-hop star.

Perez’s career and association with Jay-Z

Jay-Z and Perez have worked on various projects and investments including Tidal and Roc Nation. She has helped Jay-Z close multi-million dollar deals with Roc Nation’s clients. Perez has a stronger personality and is known for her negotiation skills and accounting capabilities. She is credited for enabling Beyoncé’s Formation Stadium Tour and facilitating Rihanna’s deal with Samsung.  More to read on

Before Roc Nation, she was at the forefront of managing activities at SC Enterprise. Perez is a member of Hova Circle of Influence, a group of professionals that handles all the management, publishing, and labeling operations of Roc Nation and Tidal. She works in collaboration with Jay Brown, Chaka Pilgrim, Jana Fleischman, and TyTy Smith. Perez and Jay Z’s partnership dates back to 20 years ago. Read more about Dez on here. She has played a huge role in helping Jay-Z transition to music streaming. Additionally, she manages activities and signs up artists at Tidal. Perez also negotiates better deals and contracts for the musicians who sign up with Tidal.  Additional article on

Perez’s role at Tidal

Under her management, Tidal has been able to release exclusive albums from some of the famous artists such as Rihanna, Kanye West, Beyoncé, Juan Perez, and T.I. Perez has revolutionized the Tidal app that has gained popularity in the music industry. The Tidal app has been able to stand out in this competitive music streaming industry, and it is relished by the millennia. Her influence has enabled Tidal to generate millions of dollars in revenue. Tidal’s upcoming projects include Tidal Rising and Tidal Discovery that focuses on exclusive live material and new releases respectively.  For Desiree’s latest tweets, follow her on twitter@desireeperez01.

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Norka Luque is a Major Entertainer

Entertaining is what Norka Luque does best and this is something that she has been a major part of since her time as one of the best singers in the industry. She has been able to do many different things when it comes to singing and these things have mainly revolved around her being a great entertainer. This has allowed her to propel herself into success and has given her the chance to see what she can truly be with the support of all of her team behind her. It has allowed her to be better at what she is doing and has given her a lot of chances to see success.

When Norka first started out with her entertainment and singing career, she was in a band. This band allowed her to be successful and gave her the courage that she needed to get up on stage. With their help, she curated her singing voice and gave herself the best chance possible to be a true entertainer. It was something that gave her the strong foundation that she needed to be able to get started with singing. She took this experience and translated it to her solo career.

During her time with the band, they were able to connect her with major industry players. These were the people who allowed her to start recording and to get the most deals possible. She knows that she wouldn’t be as successful as she is today without the connections that she made while she was with the band. She also knows that her producers have helped her to have a great deal of success, as well. Norka is always thankful for the input that the producers have for her music and for the shows that she does while she is on tour.

While many different stars have a huge team and entourage that follows them around, Norka’s looks more like her family who follows her around. She has a strong support system in her family and this means that she is able to get what she needs out of them when she needs it. This also means that she is able to provide her family with the success that she has had. They are proud of her and continue to be her biggest supporters. For that reason, it is not uncommon for people to see them backstage while she is performing on tour.