Hello Fashion, Meet Technology, I’m Chris Burch

Technology drives fashion directly, or the need for better fashion requires technology to improve to be able to meet this demand. The most commonly quoted example is from Soledad Martin who is working on creating designer shoes capable of using kinetics to charge small devices such as cell phones when you put on the shoes and walk or run.



Fashion usually involves a lot of marketing for it to be successful. It must find a way to resonate with the target audience. New trends and popular styles are showcased for people in a positive endearing manner. Fashion thus supports technology as well since people are made aware of discoveries such as new devices and benefits of using them. Google Glass comes to mind. Seeing models on the catwalk wearing them made them seem cool and fit for the average person to also wear them, literally breaking the glass barrier. Cutting edge technology being driven and marketed through fashion at its best.



Fashion designers create a style that is functional using the latest technology to achieve their goals. This means that better technology leads to better fashion and vice versa. There is also the perfect example of SegraSegra who used innovative technology to recycle bicycle tires and create stylish T-shirts and jackets from the waste.



Have you heard of sports gear that can play back music while you are jogging in them with no visible media player to operate? How about tops that light up different sections of your body as you dance away in the club?



Smartwatches that can monitor vital statistics on the wearer and communicate them to pre-configured extensions are helping save lives! According to Chris Burch, the founder, and CEO of Burch Creative Capital, “The excitement of tomorrow lies in what both industries learn from each other to make this world a more beautiful, creative, and a protected place in which to live.”



Chris Burch is known to leverage the power of marketing to maximize business interests in apparel and fashion, hospitality and technology. Referred to as a serial entrepreneur, he is credited with the success of more than 50 companies with interests in fashion, technology and real estate dating back to his undergraduate days in 1976.


He is a big disciple of using functional technology to push disruptive elite lifestyle brands focused on positively impacting the lives of consumers. He also contributes to niche research and philanthropic activities.


Find Out What The New Role Of Heading Tahoe Air Service Corporations Means To Andy Wirth

As the people of the Reno-Tahoe region settle on the news of the election of a new chairperson to lead the Reno -Tahoe Regional Air Service Corporation, Andy seeks it as an opportunity to do what he loves most. Andy was elected as the new chairperson, and he brings extensive management skills and expertise that will define the future of the corporation for the next couple of years. Learn more about Andy Wirth:  http://squawalpine.com/explore/blog/andy-wirth-elected-chairman-reno-tahoe-regional-air-service-corporation and http://andywirth.com/

The Squaw Valley C.E.O and the president have served in some senior management positions, and his new role is an extension of his prosperous career and background in management. Read more: Just Breathe: Andy Wirth on the Upswing in Tahoe

The 49-year-old graduate of Colorado and Edinburgh universities heads several other corporations most of which are related to community service. He is the co-founder of the Navy Seal Foundation that deals with matters concerning the military special operations as well as their family members. He is also an active contributor community programs related to environmental conservation. He is also very active in sports especially skydiving.

Accepting the task, Andy Wirth reiterated the position is not just a role like any other, but also an opportunity to serve the region by pulling together the resources from the private and public business to market the area.

The principal goal of the organization entails bringing together such businesses and pulling these resources to market the area as a perfect tourism destination. His decade’s long experience in the airline industry will be very useful in streaming the objectives of the organization as well as it’s goals. Read more: Interview with Squaw Valley CEO Andy Wirth | Tahoetopia

On matters of the environment, Andy emphasized that the new role gave him more responsibilities on environmental conservation, which he has willingly accepted. He has been previously involved in wide range of activities that aim in conserving the environment of Tahoe region.

As the president of Squaw Valley resort, Andy Wirth has overseen the implementation of various projects intended to support conservation efforts in the area. Andy is optimistic that his leadership will improve more on marketing the area by connecting more Airlines to establish flights to the Tahoe Airport.