Technology drives fashion directly, or the need for better fashion requires technology to improve to be able to meet this demand. The most commonly quoted example is from Soledad Martin who is working on creating designer shoes capable of using kinetics to charge small devices such as cell phones when you put on the shoes and walk or run.
Fashion usually involves a lot of marketing for it to be successful. It must find a way to resonate with the target audience. New trends and popular styles are showcased for people in a positive endearing manner. Fashion thus supports technology as well since people are made aware of discoveries such as new devices and benefits of using them. Google Glass comes to mind. Seeing models on the catwalk wearing them made them seem cool and fit for the average person to also wear them, literally breaking the glass barrier. Cutting edge technology being driven and marketed through fashion at its best.
Fashion designers create a style that is functional using the latest technology to achieve their goals. This means that better technology leads to better fashion and vice versa. There is also the perfect example of SegraSegra who used innovative technology to recycle bicycle tires and create stylish T-shirts and jackets from the waste.
Have you heard of sports gear that can play back music while you are jogging in them with no visible media player to operate? How about tops that light up different sections of your body as you dance away in the club?
Smartwatches that can monitor vital statistics on the wearer and communicate them to pre-configured extensions are helping save lives! According to Chris Burch, the founder, and CEO of Burch Creative Capital, “The excitement of tomorrow lies in what both industries learn from each other to make this world a more beautiful, creative, and a protected place in which to live.”
Chris Burch is known to leverage the power of marketing to maximize business interests in apparel and fashion, hospitality and technology. Referred to as a serial entrepreneur, he is credited with the success of more than 50 companies with interests in fashion, technology and real estate dating back to his undergraduate days in 1976.
He is a big disciple of using functional technology to push disruptive elite lifestyle brands focused on positively impacting the lives of consumers. He also contributes to niche research and philanthropic activities.