Heads Propaganda, The Game Changer In The Advertising Industry

Heads Propaganda is a marketing and advertising firm that was established in 1989. Claudio Loureiro and Jose Buffo formed the company. The advertising corporation’s headquarters are located in Curitiba, Brazil. Heads Propaganda was featured in the 20 largest privately owned corporations in Brazil. When the company was being formed, Brazil’s economy was still weak but the two founders decided to push through. Their endeavor to set up an advertising agency has been successful, as the company has gained global reputation owing to its consumer-oriented services.

Heads Propaganda is dedicated towards providing its consumers with innovative products and services that will enable their business attract and retain many consumers in the market. The 200 employees of Heads Propaganda are passionate about what they do and have heavily invested in their work. Heads is interested in gaining knowledge to the different consumer needs as they offer their services. By offering unlimited advertisement, the company ensures that it focuses on the specific target market in order to have much impact to their consumers. The advertising firm dabbles in media and communication by offering services that their competitors have been unable to offer.

Heads Propaganda has forged good relationships with their clients by incorporating their client’s original ideas and turning them into reality. This relationship extends to the various consumers of the brands that Heads has been working with. The research and creation of new solutions for their clients’ problems has led the company to enjoy immense success. The company’s profit is rapidly growing and with new technology being incorporated, the company expects to continue expanding its operations to other region of the globe. The company’s main clients are Caixa Seguradora, Arbor, Caixa, 3M, Petrobras, Positivo Informatica and Grupo Boticario

Claudio Loureiro is a Brazilian native who was born in Curitiba. The successful entrepreneur is the Chief Executive Officer of Heads Propaganda and Claudio is a talented advertising executive. Upon completion of his high school education, Claudio joined University Pontifica at Parana where he received his undergraduate law degree. Claudio is a man of many talents. He was among the associate producers of the famous film Rio, I Love You. Claudia also produces Broadway musicals. Loureiro is part of the negotiators responsible for bringing Woody Allen to Rio de Janeiro.

Owing to his experience in the advertising industry, Claudio has received a number of accolades such as the Colunistas best advertising professional of the year award. He won the CRPcom social responsibility category award in 2013. Claudio is a member of the Young Presidents Organization, which is an international network for business leaders and executives.

Flavio Maluf: The Wisdom of Environmental Awareness

What if your home was the source of your unforeseen health maladies? According to Flavio Maluf, President of The Eucatex Group, and committed environmentalist, common households products may be the culprit of a toxic environment. The good news is even after years of contamination just about any home environment can be greened.

“We live in a chemical-laden culture that tends to accept the fallout from toxic-heavy metals. You can’t assume that every product found in the home is safe,” says Flavio Maluf. Glycols, lead and chromium are one example. From flooring to paints and furniture, your homestead could be a casual dumping zone of hazardous chemicals.

What Compounds Are Lurking?

Formaldehyde and other toxic gases
Solvents and other volatile pollutants (VOC)
Heavy metals and other inorganic pollutants

Indoor air is typically poor due to ventilation, and our constant exposure to chemicals, and this exposure creates the so-called sick building syndrome, and arises only after years of constant contact.

Facebook says that these components are used in common household products, including furniture, carpeting, water-based paints and other ideal building materials. A few critical changes can bring a fresh healthy option.

An Easy Way to Make a Difference

There’s a reason “greening” has been a buzzword for over a decade. People are becoming smarter about the fundamental value of eco-friendly products, and the impact on everyone’s quality of life..Children, because of their still un-matured organs, are more In many cases, indoor air quality is almost five times worst than outdoors, and unsurprisingly, there’s a link among an increase in asthma and allergies, and indoor air pollutants vulnerable than adults. Maluf and his company has spotlighted the known toxic compounds found in common home furnishings, and some highly suspicious new ones. More importantly, Maluf’s company, Eucatex is showing the world how eco-oriented products can make a profound difference in our lives.

Since 1951, Eucatex has been deep-rooted in producing green building materials, as well as finding ways to keep our footprint small. Inspired by his family’s growing commitment to biodiversity, Flavio Maluf has successfully expanded the Eucatex Group into a profitable, high-impact eco-friendly company that makes homes comfortable, while preserving our environment. Brazilian-based Eucatex has been continuously honored with that distinction since its founding by the Maluf Family.

“For the most part, everyone wants clear air, but far too many of us fail to control the forces that impact our environment,” says Maluf. With the use of biologically-oriented products, the risk of indoor pollutants is diminished. Efforts should be made in advance to control and avoid known pollutants like those found in flooring, furnishings, and paint materials. Today, collaboration among environmental groups and the Maluf family is a display of constructive action, and a lot of that satisfaction is our awareness.