ClassDojo is revolutionizing communication between parents, teachers, and students. This free app is an online platform that allows registered users to view, comment and share a classroom’s daily news. Curated by the teacher, class activities, social events, and student interactions are documented through pictures, videos, and text. Classdojo is like an educator’s Facebook or SnapChat.
Classdojo streamlines communication, creating a positive classroom community. Parents can view, comment and contact teachers instantly through direct messages. Email lists are eliminated, freeing up teachers time to teach. Parents can ask questions that would otherwise go unanswered until parent teacher conferences. Students are supported by parents that are up to date on classroom news, be that accomplishments or challenges.
In fact, according to the techcrunch.com article ”ClassDojo raises $21 million for app to make parent-teacher meetings obsolete” investors in the Series B round of venture funding believe that ClassDojo is an essential tool for connecting educators with parents, and they are willing to invest millions in it. What started in 2011 as a way to encourage positive classroom behavior, has grown into an educational tech tool that has created a real change in the way teachers, parents and students interact from the ground up. In 2016 Class Dojo is being used by over 85,000 elementary and middle schools in the United States. Both public and private schools have adopted the communication platform and are expanding its user base.
ClassDojo has proven itself as an excellent tool to create a positive classroom environment and is now focusing on ways to generate revenue. The founders, Sam Chaudhary and Liam Don, are adamant about protecting the privacy of users and balk at the notion of profiting from data. Instead, they envision ClassDojo as a marketplace for school photos, merchandise, and memorabilia. They also are considering expanding ClassDojo’s capacities to make online payments, such as collecting money for field trips, lunches or class supplies.
ClassDojo assures that any revenue generation will be at the service of teachers and parents. During the upcoming year, they will consider ways that the online tool can facilitate the exchange of money between teachers, students, and parents, eliminating the need to send in checks or cash stuffed in children’s backpacks.