The Success And Affiliation Of Bradesco’s CEO—Luiz Carlos Trabuco Cappi

Luiz Carlos Trabuco Cappi is a highly influential executive who has managed to foster change in the Brazilian banking sector. He is the current Chairman of Bradesco. After the former president, MarcioCyprianoresignedLuiz Carlos Trabuco Cappi took over the company overseeing several services. The presidential appointment came with a lot of responsibilities, but the exemplary leader was confident he would bring the company to further heights.

Luiz Carlos Trabuco Cappi’s career life
Luiz Carlos Trabuco Cappi grew in Marilia where he was born. He attended the University of Sao Paulo where he attained an undergraduate degree in philosophy. He later joined Bradesco in 1969 where he went through series of positions before joining the executive team. Though his career was not based on his academic achievements, his skills in the corporate world became apparent as he battled towards Bradesco’s top position. Once he gained enough experience, he became the director of Bradesco’s marketing department at its headquarters. Luiz Carlos Trabuco Cappi has also served as the president and director of Bradesco’s pensioning department where his leadership abilities were noticed.

Appointed as Bradesco’s President
In 2009, Luiz Carlos Trabuco Cappi was appointed as the president of Bradesco where he served until March 2018. When he got the position, the leader had a vision of transforming the bank into a service which enhances the experience of clients while also increasing its economic performance. Luiz Carlos Trabuco Cappi’s first achievement as Bradesco’s president was the purchase of HSBC which gave the company the momentum to climb the top position of the banking sector. The move had also earned the company its original position in the competitive banking market ahead of its main competitor, ItauUnibanco. Apart from being recognized as a good performer, Luiz Carlos Trabuco Cappi also got the opportunity to be honored as the Entrepreneur of the Year by MONEY.

Achievements and motivations at Bradesco
Luiz Carlos Trabuco Cappi is recognized as a corporate mentor as he engages in directing and encouraging Bradesco’s executive team. He has always motivated the team to remain innovative and acquire autonomous thinking. As part of his role, Luiz Carlos Trabuco Cappi used to engage the employees in all decision making processes to enhance performance.

The leader has been active in striving to bring the best business opportunities to Bradesco. As the chairman of the company, Luiz Carlos Trabuco Cappi has remained relevant to the banking sector and has been considered for various posts in Brazil’s Ministry of Finance. He believes that the banking system in the country has the potential to grow; as a result, Luiz Carlos Trabuco Cappi has skillfully steered new development in Bradesco to promote the turbulent Brazilian economy.

It is right to conclude that Luiz Carlos Trabuco Cappi will continue to nurture Bradesco into a satisfactory banking institution. He has remained true to his initial goal if ensuring that Bradesco becomes the top leader in the Brazilian private banking sector.

Source: https://oglobo.globo.com/economia/bradesco-anuncia-novo-presidente-octavio-de-lazari-junior-vai-substituir-luiz-carlos-trabuco-cappi-22365414#ixzz56wDld69g