Lori Senecal is the international CEO of CP+B. She manages the company’s global affairs and is responsible for the expansion and growth of the organization. Lori has been a member of the agency since 2015. Her impact was felt immediately as she proceeded to make a positive change in the culture of the personnel. Lori is most proud of being able to contribute to an agency that was committed to an international agenda. Her leadership inspired the development of several different departments within the organization. CP+B won the award of the Creative Innovators of the Year. Lori was celebrated as one of the Agency Executives to Watch.
The company has landed many major clients since Lori has taking over as CEO. PayPal, Hershey and American Airlines have all chosen CP+B to give them representation. CP+B received a tremendous amount of recognition for its work with Dominoes. They were awarded the Titanium Grand Prix Award at the Cannes Lions Festival for these efforts. Check out Adweek to see more.
CP+B has continued to make bold moves and introduce new concepts to their industry. Lori has instilled in her team that they must capitalize on current technology and individual expertise.
Lori had a successful run as CEO of KBS. KBS grew from a local agency to worldwide status under Lori’s leadership. Company personnel swelled from 200 to 900 employees internationally during her tenure. Crain’s labeled KBS as one of the best places to work in New York.
Lori was the President of Mccann-Erickson’s New York office before moving on to KBS. She held the title of Chief Innovation Officer. Lori was recognized as the Woman to Watch by the Ad Council Board of Directors.
Lori likes to begin her day with a brief training session to that the ideas can flow and warm up her body. As a leader Senecal knows that every day will bring a different challenge, and she must set the example for the rest of the team. She gets excited about meeting with her staff and laying out the objectives for the 10 offices that she is responsible for. It is important to stay in tune with client needs and the overall pulse of the organization. For more details visit Bloomberg.
Lori Senecal lays out her initiatives very clearly in order to make for effective communication. Communication is the key to keeping everyone focused on the long-term objectives of the organization. This is the foundation of creating new strategy and moving her company forward. Lori is always open to new ideas and does not concern yourself with where they come from. However, she does not entertain ideas without the intention of putting action behind them.
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