Desiree Perez: The Executive Behind the Success of Roc Nation and Tidal

Desiree Perez is a business executive, entrepreneur, and an influential manager in the entertainment industry. Perez is married to Juan Perez, an executive who manages Roc Nation sports. Perez has ties to Jay-Z, a famous hip-hop star.

Perez’s career and association with Jay-Z

Jay-Z and Perez have worked on various projects and investments including Tidal and Roc Nation. She has helped Jay-Z close multi-million dollar deals with Roc Nation’s clients. Perez has a stronger personality and is known for her negotiation skills and accounting capabilities. She is credited for enabling Beyoncé’s Formation Stadium Tour and facilitating Rihanna’s deal with Samsung.  More to read on

Before Roc Nation, she was at the forefront of managing activities at SC Enterprise. Perez is a member of Hova Circle of Influence, a group of professionals that handles all the management, publishing, and labeling operations of Roc Nation and Tidal. She works in collaboration with Jay Brown, Chaka Pilgrim, Jana Fleischman, and TyTy Smith. Perez and Jay Z’s partnership dates back to 20 years ago. Read more about Dez on here. She has played a huge role in helping Jay-Z transition to music streaming. Additionally, she manages activities and signs up artists at Tidal. Perez also negotiates better deals and contracts for the musicians who sign up with Tidal.  Additional article on

Perez’s role at Tidal

Under her management, Tidal has been able to release exclusive albums from some of the famous artists such as Rihanna, Kanye West, Beyoncé, Juan Perez, and T.I. Perez has revolutionized the Tidal app that has gained popularity in the music industry. The Tidal app has been able to stand out in this competitive music streaming industry, and it is relished by the millennia. Her influence has enabled Tidal to generate millions of dollars in revenue. Tidal’s upcoming projects include Tidal Rising and Tidal Discovery that focuses on exclusive live material and new releases respectively.  For Desiree’s latest tweets, follow her on twitter@desireeperez01.

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